Vusal Heydarov — "Marketing Strategy and Management" Book: Full Details on the Author, Editor, and Reviewers

Vusal Khalid oglu Heydarov's new book, "Marketing Strategy and Management" (Textbook), has been published. This 312-page textbook systematically covers, with a scientific-theoretical and practical approach, how businesses manage their market activities, develop marketing strategies, plan, control, and evaluate results. In this article, you'll find detailed information about the book's content, its author, scientific editor, and reviewers.

About the book

Heydarov, V. Kh. (2026). Marketing Strategy and Management: Textbook. Baku, 312 pp.

1. ISBN: 978-9952-39-559-4
2. DOI: https://doi.org/10.36719/0868/2026
3. Volume: 312 pages, 3 sections, 13 chapters
4. Scientific editor: Associate Prof. Aliyev Mahammad Alakbar oglu
5. Reviewers: Associate Prof. Khankishiyev Khankishi Samad oglu; Dr. Akbarov Elbrus Hasan oglu

The book is devoted to managing the market activities of enterprises, developing marketing strategies, planning, control, and evaluating results. It is intended for students and graduate students in economics, business administration, marketing, and management programs, as well as lecturers, researchers, entrepreneurs, and marketing professionals.

Who is the author? — Vusal Khalid oglu Heydarov

Vusal Khalid oglu Heydarov is an academic researcher and the founder and leader of Azpublish.az and DissLink Group. The scientific-theoretical and practical knowledge he has gained in marketing, sales, management, and business administration is systematically reflected in this book.

The author's biography and academic path

1. Born on 31 July 2000 in the Hajigabul district; won regional Geography olympiads in 2016, 2017, and 2018.
2. Admitted to the Marketing program at Azerbaijan State University of Economics (UNEC) in 2018 with a score of 540, completed his bachelor's degree in 2022.
3. Completed his master's degree in Business Administration at Eskişehir Osmangazi University in Turkey; ranked second in his faculty in 2024 for academic performance.
4. Gained professional experience in sales and marketing at AFB Bank and AccessBank.
5. Earned certificates through Coursera, Udemy, Istanbul University, UniAthena, the University of Illinois ('Digital World and Marketing'), and Google's digital platform ('Fundamentals of Digital Marketing').
6. Founder and leader of DissLink Group since 2019, supporting the research activities of more than 20,000 students.
7. Has published articles and abstracts in highly indexed local and international scientific journals and has co-authored work presented at various academic events.

Scientific editor

The book's scientific editor is Aliyev Mahammad Alakbar oglu — head of the Department of Business and Logistics at Azerbaijan State University of Economics (UNEC), candidate of economic sciences, associate professor, Honored Teacher, and honorary professor of UNEC.

Reviewers

1. Khankishiyev Khankishi Samad oglu — associate professor at the 'Economics' department of Azerbaijan State University of Economics, candidate of economic sciences.
2. Akbarov Elbrus Hasan oglu — associate professor at the 'Business and Logistics' department of Azerbaijan State University of Economics, PhD in economic sciences.

Table of contents (by section)

Section I — Theoretical, organizational, and managerial foundations of marketing management

1. Chapter 1. The essence, meaning, and tasks of marketing management
2. Chapter 2. The marketing management process
3. Chapter 3. Organization of marketing management
4. Chapter 4. Building marketing organizational structures
5. Chapter 5. The essence and system of marketing planning

Section II — Marketing strategies, strategic planning, and control

1. Chapter 6. Marketing strategies
2. Chapter 7. Strategic marketing planning
3. Chapter 8. Tactical and operational marketing planning
4. Chapter 9. Preparing marketing programs
5. Chapter 10. Control of marketing activities

Section III — Practical application of marketing strategies and management

1. Chapter 11. Developing and selecting marketing strategies (SWOT, PESTEL, target market)
2. Chapter 12. The implementation mechanism of marketing management
3. Chapter 13. Executing marketing decisions and evaluating results (KPIs, digital marketing)

From the foreword and introduction

In the foreword, the author emphasizes: "In today's environment, an enterprise's ability to hold a sustainable market position, gain a competitive advantage, and operate in line with consumer demands depends on properly building its marketing strategies and marketing management."

The introduction explains the book's structure as follows: "The book consists of three main sections. The first section examines the theoretical, organizational, and managerial foundations of marketing management... The second section analyzes marketing strategies, strategic planning, and control issues... The third section presents the practical application directions of marketing strategies and management."

Who will find this book useful?

1. Students and graduate students in economics, business administration, marketing, and management programs
2. University lecturers and researchers
3. Entrepreneurs and marketing professionals
4. Managers working in enterprise administration

Book link - https://go.fliplink.me/view/BC863C1D-2D21-4116-9D67-A2C2CA308B85

Second link - https://pdflink.to/a2946fcc/

Contact the author

Vusal Heydarov is the founder of DissLink Group, active in scientific research and academic writing. For more information about the book and the author's other scientific work:

1. 📧 Email: vusalheydarov.x@gmail.com
2. 📞 Phone: 055 233 44 37, 070 385 36 08
3. 💼 LinkedIn: heydarovvusal
4. 📷 Instagram: vusalheydarov_researcher, disslink.com | Academic Support Center

"Marketing Strategy and Management" — this textbook, which brings together Vusal Khalid oglu Heydarov's scientific-theoretical and practical knowledge and offers a systematic approach to modern marketing management, has now been published.

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